Now that you’ve made the sale, here’s how you can stay in touch with your customer for repeat business.

Remember what I said about email subject lines? Yeah, I don’t think that works anymore.

Your audience is in a different mindset on different social media channels. Why then, is your marketing message the same?

The launch of .abudhabi gTLD opens up a lot of opportunities for local business.

Harness the power of employees’ online networks to share information authentically by setting up a crack team of employee advocates and letting them loose.

The health of a mailing list is not determined by the size, but the level of engagement.

The more value you provide, the more information you can obtain in return from you prospects or customers.

Not incentivising existing customers, and being cheap about it when you do is not really good for business.

Faster turnaround means more revenue. Here’s how you let me do a PCR test and leave in under 5 minutes.

There was a time personalising emails with the recipient’s name was enough. Now you need to do more.